A guide to the right shoe choice for athletes

When we destroy our natural walking and running pattern with popular, inappropriate shoes, we open the door to pain, injuries and other obstacles to movement.

Social proof is a powerful influencing factor. We are set to believe that whatever is common is normal and therefore cannot be that bad. Pop tarts for breakfast? Why not?

Stop being such a buzzkill, Shane.

But a quick rundown of history shows how often following herd norms can lead the masses to insane behaviors.

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